gres

## Brand History and Philosophy Gres is an emblematic French fragrance house that tantalizes the senses with its rich olfactory narratives and a heritage steeped in artistry. Founded in 1942 by the visionary designer Germaine Émilie Krebs, known as Madame Gres, the brand originally emerged from the world of fashion, where it defined elegance through sculptural draping and meticulous tailoring in haute couture. As her name became synonymous with luxury, her foray into the realm of perfumery became a natural extension of her artistry, with the inaugural fragrance, 'Tendre Gres,' launched in 1950. This scent not only captured the spirit of the era but also established a legacy that reverberates through the fragrance industry to this day. Madame Gres had a unique philosophy that infused her perfume creations with a deeply personal touch; she believed that each scent should evoke an emotion or memory, making her fragrances highly evocative and timeless. Each bottle crafted under her name tells a story, harmoniously blending exquisite ingredients from around the globe to evoke feelings of nostalgia, romance, and sophistication. Gres fragrances are meticulously formulated to celebrate femininity and the beauty of nature, embracing the luxury of the senses and allowing wearers to escape into an olfactory dream. Over the decades, Gres has continued to innovate while remaining true to its roots, creating fragrances that capture the quintessence of elegance and allure. Today, the brand continues to flourish, inviting a new generation of fragrance connoisseurs to experience its rich heritage. Each release is a tribute to Madame Gres’ legacy and vision, expertly combining modernity with timeless sophistication, ensuring that Gres remains not only a brand but a definition of olfactory artistry.